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VP MARKETPLACE MANAGEMENT JOB DETAILS | ADIDAS

Descrição da oferta de emprego

Purpose & Overall Relevance for the Organization.
Develop and lead the implementation of adidas China marketplace management strategies, lead and drive retail expansion, fleet optimization and trade zone transformation to ultimately develop and retain a strong brand-led distribution network in China and foster the business growth of offline channels.
Key Responsibilities.
General Planning and Management  Develop adidas long-term, mid-term marketplace management strategics to develop and retain a strong distribution network  Define POS development plans and key trade zone marketplace strategies with own retail and franchise business leaders to enable strong and sustainable business development in offline channels  Drive the implementation of yearly retail expansion plans and monitor the opening, remodeling processes of key projects  Oversee landlord portfolio, define long-term landlord cooperation strategies and maintain strategic partnership with key landlords  Gain insights of marketplace trends, define opportunities and risks and integrate into strategics and plans    Retail Expansion    Build and maintain strong landlord partnership in regions to ensure a high-quality, brand-building distribution network for both own retail and franchise  Proactively search and negotiate the right location for new POS and improve the location and space of existing POS  Manage and implement the yearly and quarterly retail expansion plan   Gain competitor intelligence and interpret into marketplace strategic planning    Landlord Partnership  Strengthen strategic landlord relationship and collaborate closely with landlords to win the competition in the marketplace  Enhance the cooperation efficiency with key landlord from individual project mode to national holistic mode  Develop the cooperation strategies with different landlords and maintain the landlord portfolio  Store Allocation & Asset Management  Define the policies and procedures of own retail, franchise POS opening, ensure the communication is timely and effectively  Co-manage the POS allocation with franchise management to support marketplace development with customers  Develop POS planning, track and forecast store opening progress   Lead the overall management of own retail and franchise opening support, including capex management, asset management, BPM approval     Store Development Project Management  Drive the end-to-end project management for new store opening and remodeling  Manage the store construction of adidas own retail stores and franchise key stores to ensure the high-quality of store image and brand equity is delivered to consumers  Develop and implement store maintenance to ensure store operations safety     KPI.
Net sales achievement and operating profit achievement of Offline Channels  Sell-out growth of Offline Channels  Delivery results of store network and remodelling  Capex efficiency enhancement  store expansion achievement  key category business achievement     Key Relationships.
Internal.
Senior Leadership Team, Franchise Account Sales team, Retail Operations team, Consumer Experience, Finance, Non-trade Procurement, Legal   External.
Landlord, franchise customers    Requirements.
Knowledge, Skills and Abilities.
Strong business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis  Strong leadership & management skills  Strong strategic planning and implementation  Strong industry knowledge  Strong relationship and knowledge about local landlords  Remarkable negotiation skills and great influencing skills  Strong communication and interpersonal skills with all counterparts    Requisite Education and Experience / Minimum Qualifications.
15+ years of general business management experience  Bachelor in related field required, MBA preferred  Rich experience with a global consumer goods brand and/or modern retailer  Fluent written and spoken English and Mandarin   
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Detalhes da oferta

Empresa
  • adidas
Localidade
  • Em todo o Brasil
Endereço
  • Indeterminado - Indeterminado
Data de publicação
  • 18/10/2024
Data de expiração
  • 16/01/2025
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