SR. SPECIALIST, SOCIAL ACTIVATION & PARTNER PUBLISHING (6MONTH), BRAND ADIDAS JOB DETAILS | ADIDAS

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION.
· Manage and oversee adidas social media accounts to connect with consumers through owned and aKorea partners’ & influencers’ channels/accounts.
· Develop and execute social media strategies that drive engagement and conversations at scale, while linking consumers, especially Gen Z.
to adidas ecosystems, adidas.
om, and the adidas app, adidas Confirmed app.
· Support the brand / digital and product calendar by aligning with key local and regional cultural and sports events throughout the year.
· Track, analyze, and report social media performance to guide and educate internal stakeholders, ensuring data-driven decisions.
KEY RESPONSIBILITIES.
· Influence and implement publishing strategies across social media platforms, aligned with global / local brand and digital calendars, and additional initiatives.
· Plan and execute content rollouts that support global and Korea brand initiatives, ensuring consistency and effectiveness.
· Provide relevant social media outlets and rollout for global / local with clear messaging and exciting tools (e.
.
photography, campaign toolkits, content - interviews and briefing documents).
· Brief the social agencies for localized content and ensure the maximum impact for all social rollout.
· Provide ‘Partner Publishing Guide’ for key campaigns based on local targeted partners based on glocalized strategy.
· Achieve shared Kpi’s within specified targets, timelines, and budgets.
· Utilize data-driven approaches to optimize social media strategies, leveraging available tools and platforms to transform insights into actionable steps.
· Optimize work and plans based on results and insights via steering and tracking the implementation and results of social activations and tools/contents.
· Stay up-to-date with social media trends and shifts in consumer behavior, feeding insights back into social media strategies and publishing output.
· Work closely with Brand Marketing function (Brand comm, SPoMa, CM) and BU teams to deliver results-oriented strategies and programs that increase consumer and trade awareness of adidas brand messaging, campaigns, products, technologies, innovations and events.
· Collaborate with the global social media, Newsroom, PR team to maximize content distribution and meaningful Kpis.
KNOWLEDGE, SKILLS AND ABILITIES.
· Broad understanding of and passion for the sports and fashion/entertainment industry.
· Strong knowledge of social media platforms and community management (esp.
Instagram) · Solid understanding of consumer messaging and brand reputation.
· Strong Interpersonal/communication skills and high level of strategic thinking.
· Affinity with cross-channel PR & Social and a strong background in strategy, media relations, journalism / writing and digital PR / social media.
· Strong written and verbal, presentation and organizational skills · Experience in marketing campaign development and execution.
· Ability to manage and / or collaborate with internal and external cross-functional groups.
product, communications, digital and retail.
· High degree of self-management and ability to work independently in a fast-paced environment.
· Balance of soft and hard skills, with a focus on being action-oriented and solution-driven.
KEY RELATIONSHIPS.
· KR Brand Communication / Planning & Media Activation · KR SPoMa / Culture Marketing · KR eCom / WHS DPC · KR Creative / Social Agencies (incl.
CAM) · KR Membership · Global Social PR & Newsroom, Brand Comm, Category Digital Activation teams.
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS.
· Degree in Marketing, Communications, PR, Social or a related field.
· 5+ years of experience in social media management industry and / or relevant work experience.
· Ability to work in a dynamic, fast-paced environment, both independently and collaboratively.
· Proven experience with social media management platforms like Khoros · Fluent in English both spoken and written.
· Strong communication, organizational, and interpersonal skills.