SENIOR MANAGER - SEO - EM JOB DETAILS | ADIDAS

Purpose & Overall Relevance for the Organization.
As a Senior Manager SEO Emerging Markets at adidas you are part of the team of a defined traffic generation practice within Digital and constantly drive its evolution.
You provide stakeholders with best-in-class services around your traffic generation discipline.
Your analysis and output thus drive the reach of adidas and contributing to marketing spend optimization.
Key Responsibilities.
Accountable for large scope of traffic management, deliverables, & services.
Traffic Strategy & Innovation  Be an active part in the development of necessary capabilities that the company needs to meet current and future traffic growth plans, e.
.
cutting edge tools, innovative partnerships.
Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas digital activities.
Drive best practice implementation and analysis for on-site and off-site SEO.
Traffic Analysis.
Measure results of traffic generation activities.
Develop a reporting framework that evaluates dimensions such as awareness, engagement and purchasing behavior.
Drive the optimization of traffic generating channels.
Provide insights about adidas brand awareness and ecommerce performance.
Prepare and share your findings with stakeholders across the organization in the form of channel forecasts, business cases and postmortems.
Identify and implement new opportunities to drive growth through traffic optimization.
Collaboration & Consulting.
Explain the impact of organic traffic on business objectives to senior stakeholders.
Work with BUs in the optimization of traffic by using data analysis, providing training and sustaining ongoing communication.
Work cross-functionally with product domains, Digital and Brand teams to create synergies, address opportunities and drive revenue.
Build on quantitative analysis to develop insights for the communication with stakeholders.
Best Practices & Toolsets.
Develop and implement best practice toolsets and frameworks that allow continuous optimization of organic and paid media traffic.
People & Team Management.
Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
Provide team members/direct reports with clear direction and targets that are aligned with business needs.
Key Relationships.
Global SEO  Traffic Product team  Merchandising teams  Newsrooms, PR and Sports Marketing  Digital Analytics  Digital Product  Digital IT  Market eCom teams  Content Strategy & Planning   Digital Activation  Paid Media & Performance Marketing   Knowledge, Skills and Abilities.
Extensive experience with traffic analytics tools  Extensive experience with SEO tools.
keyword tracking, keyword research, domain analysis, crawl and log analysis  Extensive experience with reporting tools  Creative and energetic team player who has a passion for traffic generation  Very good project and account management skills  Structured, organized and process oriented  Ability to work effectively within a team environment and under pressure  Advanced user of MS Office suite of products – esp.
Excel, Access, PPT  Advanced knowledge of Retail Management Systems – SAP AFS, SAP PGR, DVM, Microstrategy  Dashboarding/Data Visualization experience a plus   Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely  Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels  Good leadership skills  Fluent in English    Requisite Education and Experience / Minimum Qualifications.
University degree in the field of Business or equivalent   9+ years of experience in traffic generation, in-house or at a leading traffic agency.
Extensive experience with digital marketing in a brand environment  Experience in eCommerce environment   Experience in leading a team is a plus