RESEARCH MANAGER

Research Manager - Our mission is toinspire creativity and bring joy. TikTok has Empresa importante offices including Los Angeles,New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. WhyJoin Us At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspirefor you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from takingcalculated risks and embracing ambiguity as it comes. Here, the opportunities arelimitless for those who dare to pursue bold ideas that exist just beyond theboundary of possibility. Join us and make impact happen with a career at TikTok. About the Empresa importante Research Team The Empresa importante Research team sits within the Empresa importanteBusiness Intelligence department and is responsible for all TikTok User andNon-User research across Brand Marketing, Product Marketing, Creator Marketing,Creator Monetization and Content. We specialize in tough questions that Empresa importante creative, multidimensional approaches,thoughtful strategy and a broad business perspective. Our approach combinesinventive consumer-centric qualitative and quantitative research and strategicthinking. Our team of researchers translate complex information into compelling,easy-to-understand deliverables to socialize learnings and engage teams across theTikTok Marketing and Operations organization. The Brand Marketing Research Manager (Latin America) will be critical to keep ourUsers and Non-Users at the center of everything we do and allow us to furtherdrive the success of the business. This role is in the Research department whichsites in the Empresa importante Business Intelligence team and will support TikTok''s growth inLatin America. THE ROLE WILL COVER BOTH QUALITATIVE AND QUANTITATIVE MEASUREMENTS AND GUIDE STRATEGY FOR THE HEADS OF BRAND MARKETING IN EACH COUNTRY. WITH A FOCUS ON SPECIFIC MARKET NEEDS, THIS INDIVIDUAL WILL EVOLVE OUR QUALITATIVE AND QUANTITATIVE RESEARCH PRACTICES IN ORDER TO DRIVE IMPACT FOR THE BRAND MARKETING TEAM. SPECIFIC RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:Defining, designing and delivering consumer learning agendas to address the needsof the Latin America Brand Marketing teams. Serving as the key point of contact for insights around qualitative andquantitative researchincluding brand health tracking, campaign measurements,creative pre-testing, media efficiency studies, user segmentation, etc. Working with other regional insights leaders to test pilots in support of newsolutions. Moderating and facilitating various types of qualitative research approaches toBuilding the TikTok research narrative and developing toolkits to drive awareness,Championing the use of data; collaborating across data and analytics teams outsideof Marketing as well as other key functions to create a holistic view of thecustomer to understand behaviors and uncover unexpected insights that inspire boldbrand ideas. Providing digestible learnings and insights that the broader Marketing team canunderstand and Empresa importante action on. Look beyond the numbers to create data narratives to advance the customer journey. Delivering compelling presentations with senior stakeholders driving clearunderstanding, empathy and accountability. Learning how TikTok brand marketing interacts with other cross functional teams tobuild trust and enable success in an agile company. **Qualifications**:Bachelor''s Degree or Equivalent8+ years related work experience in market research, insights, data science, oranalytics; preferably in a media, television, advertising, or technology companyExperience directing/managing teams or agencies of researchers/analysts to mineinsights from complicated data, develop a compelling narrative and communicatefindings to appropriate audiencesExperience with marketing research techniques (creative testing, segmentations,concept testing, etc. ) and managing market research agencies (Kantar, MillwardBrown, Ipsos, etc. )Some understanding of marketing analytics (e. G. Attribution/Forecasting, Media MixModels, Segmentations)Familiarity with syndicated marketing research tools (e. G. GWI, TGI, MRI orsimilar)Background creating compelling stories that drive strategy using various sourcesof dataTikTok is committed to creating an inclusive space where employees are valued fortheir skills, experiences, and unique perspectives. Our platform connects peoplefrom across the globe and so does our workplace. At TikTok, our mission is toinspire creativity and bring joy. To achieve that goal, we are committed tocelebrating our diverse voices and to creating an environment that reflects themany communities we reach. We are passionate about this and Empresa importante you are too.