MARKETING MANAGER - TAVI, SV (HOLLYWOOD, FL OR LATIN AMERICA)

Abbott is a global healthcare leader that helps people live more fully at all stages of life.
Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our colleagues serve people in more than 160 countries.
DESCRIPCION DEL PUESTO Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.
You’ll also have access to.
Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.
An excellent retirement savings plan with high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of STRUCTURAL HEART disease.
We aim to lead the markets we serve by requiring the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that by definition, guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care.
This position can be located in Hollywood, FL, Brazil, Mexico or Colombia.
What You’ll Work On The job purpose and scope of the CALA Structural Heart Marketing Manager, Transcatheter Aortic Valve Replacement (TAVI) and Surgical Valves (SV) is to develop and grow our presence in the CALA Structural Heart TAVI markets, as well as to maintain current market share of Surgical Valves at the Tissues Valve Repair (THV) and Mechanical Valve Repair (MHV) spaces.
This instrumental leader will be responsible for creating a strategic direction of all downstream commercial marketing activities for both Abbott’s TAVI and SV portfolios for the CALA region.
The incumbent of the position will have the responsibility for implementing existing training SOPs for both sales force and professional education related to TAVI and SV in the correspondent markets.
Role ensures the strategy aligns with the divisional commercial and financial objectives of short/medium/long-term growth, as well as with existing training SOPs.
This role will report to the CALA Structural Heart Group Marketing Manager and will have full CALA accountability.
The role is expected to work closely with the CALA Structural Heart Country Managers, other CALA Structural Heart Marketing leaders, Abbott Structural Heart Global Marketing and US/EMEA Training leaders to ensure successful product launch, sales force training and expansion of Structural Heart TAVI and SV businesses.
Develop marketing, promotional and sales plans in short/medium/long-term increments (1-3 years), for TAVI and SV products, considering differences in markets, varying product life cycles, regions and countries, product availability, investments, resources, product positioning, defined strategies, prices, commercial and financial goals (margins for each product).
Lead, coordinate and manage the NPI (New Product Introduction) process for the region, assuring clear communication and correct prioritization according to the business needs.
Present proposals for marketing, promotional and sales planning to decision committees in the region and within the business unit.
Monitor the implementation of the defined strategic objectives, analyze tendencies and identify opportunities and new competitive advantages in order to define actions that guarantee the achievement of the defined commercial and financial goals for TAVI and SV products.
Monitor the commercial and financial performance of TAVI and SV products, compare the Plan to Actual results, analyze market trends of the products, company, profitability and contribution of each product and suggest actions to correct and/or optimize results.
Lead the product launch process, alterations and/or product discontinuations in the TAVI and SV portfolios and comply with the processes and procedures defined by the company.
Build and maintain relationships with the SH Global Marketing organization and verify the availability of inventory, changes in part numbers and specifications in order to define sales and marketing strategies for the commercialization of products in CALA region.
Define strategies of approach, promotion and promotional material for TAVI and SV products.
Identify positioning, benefits and key messages.
Define specific strategies for relationships with groups of influence for TAVI and SV products.
Segment the market and define clear strategies for the different clusters.
Identify possible synergy opportunities for the division across Abbott, implementing pilot projects whenever is possible.
Maintain relationships with groups of influence and promote the positioning of TAVI and SV products.
Creative solutions development to navigate in the different business models.
Accompany visits with the sales force, provide coaching and identify needs for the CALA region.
Assure the correct positioning and messaging is being adopted and spread.
Build and maintain relationships with the SH Global Training organization and successfully implementing and monitoring existing training SOPs to sales force and physicians.
Conduct training for the sales force and monitor the results achieved.
Comply with the company requirements and procedures, assuring always high scientific knowledge levels of the group, including distributor markets.
Communicate strategies of TAVI and SV products to the sales force and incentivize the adoption of planned actions.
Ensure that promotional materials and training procedures are in line with the defined strategies.
Create reports / dashboard with managerial information for TAVI and SV products considering local and international requirements.
Manage the product life cycle for TAVI and SV products, create alternatives that ensure the highest level of profitability and longest product life cycle.
Required  Qualifications B.
./B.
.
degree required.
Fluency in English, Spanish and/or Portuguese.
Medical device and/or healthcare industry experience.
Knowledge/ability to develop and execute a \"new\" product launch.
Strong analytical skills as well as written and oral communication skills.
Must be able to complete multiple projects simultaneously with tight deadlines.
Ability to travel required %.
Preferred Qualifications MBA preferred.
Experience in Structural Heart space a plus.
Apply Now * Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan.
Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives.
www.
bbottbenefits.
om Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.
bbott.
om, on Facebook at www.
acebook.
om/Abbott, and on X @AbbottNews.
The base pay for this position is $ In specific locations, the pay range may vary from the range posted.
FAMILIA DE TRABAJO Product Management DIVISION SH Structural Heart UBICACION United States > Hollywood.
Hollywood Boulevard UBICACIONES ADICIONALES Brazil > Sao Paulo.
Building 1 TURNO DE TRABAJO Standard VIAJES Yes, 50 % of the Time VIGILANCIA MEDICA No ACTIVIDADES LABORALES SIGNIFICATIVAS Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English.
http://webstorage.
bbott.
om/common/External/EEO_English.
df EEO is the Law link - Espanol.
http://webstorage.
bbott.
om/common/External/EEO_Spanish.
df Abbott significa el poder de la salud.
Durante más de 125 años, Abbott ha ayudado a las personas a alcanzar todo su potencial, porque el mejorar la salud permite a las personas y a las comunidades alcanzar mucho más.
Con una red mundial diversa que brinda servicios a clientes en más de 160 países, creamos nuevas soluciones en todos los ámbitos de la salud, a nivel mundial y en todas las etapas de la vida.
Ya sea que se trate de diagnósticos de última generación, dispositivos que cambian la vida, nutrición basada en la ciencia o reformulaciones innovadoras, proponemos algunas de las tecnologías más innovadoras y revolucionarias para el cuidado de la salud, y así ayudamos a las personas a vivir al máximo su vida gracias a una mejor salud.
Los empleados de Abbott vienen a trabajar todos los días con incansable energía y entusiasmo, y con la promesa de mejorar la salud y el bienestar de millones de personas.
Traspasan las barreras para ayudar a manejar y a tratar algunos de los desafíos de salud más grandes de la vida.
Te invitamos a explorar las oportunidades en Abbott, a evaluar si tu talento y expectativas profesionales coinciden con los puestos que tenemos vacantes.
Como empleador que brinda empleo sobre la base de la igualdad de oportunidades, Abbott acoge y promueve la diversidad en la fuerza laboral.
Síguenos.
Facebook LinkedIn YouTube Twitter