MANAGER PORTFOLIO ACTIVATION

Manager Portfolio Activation - People are our focus when were collaborating with our diverse network of locally connected bottling partners, and when were returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations,experiment,and adapt, so we can grow together and make a great business even better. What Youll Do for UsManaging bottler alignment on the marketing agenda:Portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership. Actively work on regional market development to ensure the right implementation of projectsProvide market input for the development of OU- and market-level Innovation projectsProvide input to localization and real-time amplification of IMX campaigns within the Franchise unitsSupport / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX)Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlersSupport the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customersQualification & Requirements:Marketing and leadership experience (7+ years)Business, commercial and financial acumenExperience working in cross-functional and cross-geographical teams is preferredAbility to provide franchise unit-level input on marketing plans (e. G. consumer / shopper insights) and other key elements of broader OU strategy, as necessaryAbility to develop relationships with key bottlers and ensure alignment and buy-in on marketing agendaAbility to support negotiations and alignment with keystakeholdersAbility to coordinate full details (calendars, resources, metrics) of local activation with BottlersAbility to identify needs for campaign localization or customization as necessaryAbility to support, execute media buying (in partnership with Marketing procurement and IMX), as necessaryWhat We Can DoForYou:Iconic & Innovative Brands:In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola, Fanta,Del Valle& Topo Chico. Exposure to World Class Leaders:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.