DIGITAL MARKETING STRATEGIST

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today’s competitive environment.
Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting edge online marketing programs they need to succeed and grow.
Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace.
Want to know more? Check out our site at www.
verdriveinteractive.
om General Description The Account Director is a seasoned interactive marketing strategist and account leader.
In this senior level leadership position, you are responsible for understanding and applying Overdrive’s products and services to meet the needs of our client’s business objectives and strategies.
This is accomplished through an understanding of their climate, category, company, customer and competition.
This position mandates exceptional knowledge of general business practices as well as interactive and general marketing principles.
You will also have management responsibilities for 3 – 4 Overdrive account management team members who will be reporting into you and form the core of a team you will lead.
You will be tasked to work with to manage and mentor those on your team to ensure seamless strategic and tactical delivery of Overdrive’s products and services to our client base.
Account Management Responsibilities Management of a mutually productive relationship and clear communications between client and Overdrive at all levels Manage relationships with senior level client staff as well as day-to-day contacts Providing marketing counsel and advice to clients and others Developing and implementing both short and long-term strategic marketing programs and initiatives for clients Identification of client growth and upsell opportunities as a means to evolve and grow client relationships Providing strategic direction and guidance to agency personnel to ensure fulfillment of client objectives and expectations Ensure complete, timely and actionable direction to all departments on all client programs Management of the day-to-day activities of specific Overdrive accounts Strategic implementation of Overdrive’s policies, procedures and products Provide agency management with client communications and information relevant to the Overdrive’s overall performance on accounts Management of account and client financials inclusive of estimates, budgets, billing and tracking of spend Provide agency management with client communications and information relevant to the Overdrive’s overall performance on accounts Analyze agency/campaign reports and communicate key findings to client Prepare and present presentations associated with agency and client performance associated with programs being managed Assume other agency responsibilities as directed by agency principals Management Responsibilities Successfully build, maintain and manage team of 3 – 4 Overdrive account management team members though consistent communication, mentorship, training and account performance Manage account teams comprised of specialists representing various agency disciplines (SEO, SEM, Online Media, Design/Creative, Development) Required Competencies A comprehensive knowledge, inclusive of best practices, of online advertising techniques, promotional vehicles such as Social Media, SEO, Online Media, SEM, Email Marketing, Mobile, etc.
Thorough understanding of tracking, measurement and analytics platforms and metrics used to measure and track campaign performance, inclusive of Omniture, Google Analytics and others.
Understanding of all interactive marketing KPIs, inclusive of CPC, CTR, CPL, CPA, Conversion/Action Rate and others Management of agency financial process inclusive of Net/Gross, estimate, time tracking and campaign budgets A thorough understanding of interactive and general marketing principals Demonstrated experience in applying the underpinnings of online marketing, as well as tactical knowledge around how strategies are implemented across various channels inclusive of SEO, SEM, Online Media, Social Media, Application Development and more Core Competencies Thorough knowledge of interactive and general marketing principals Proven ability to management senior level client relationships Demonstrated ability to recognize client growth opportunities and grow client relationships Initiative and innovation in problem solving and task management The ability to facilitate and evaluate quality communications strategies Demonstrated Project Management skills Ability to manage and mentor agency staff (junior and mid-level) Demonstrated team management experience and ability to unite and lead individuals from different disciplines and departments Strong interpersonal skills Strong communication skills Proven ability to learn and lead a client’s business Uncompromising attention to detail Fluency in MS Office, inclusive of Outlook, Excel, PowerPoint and Word Experience Candidate must have a minimum of 7 – 10 years of Advertising or Interactive Marketing Agency experience, inclusive of 3 – 5 years of personnel/team management responsibilities Current Google AdWords certification is a plus Clients & Profits experience a plus Ability to showcase thought leadership, best practices and marketing prowess via writing for Blogs or industry publications a plus.
Benefits Health and Dental insurance 401(k) retirement plan with company matching contribution Flexible spending accounts including.
commuter and child care benefits Vision care discounts Paid vacation and holidays Competitive salary Employee referral bonus Long term disability Life insurance Accidental death insurance Industry training Free healthy snacks, coffee and teas Contemporary open-loft office space Fun parties and office culture Please include salary requirements with all responses.
No phone calls please.
EOE.