DIGITAL MANAGER CHILE & CONTENT MANAGER LAG

Digital Manager Chile & Content Manager Lag - Design, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersDefine jointly with Marketing & E-Commerce the yearly Brand Calendar. RESPONSIBILITIES & EXPECTATIONSPlan, develop and execute overall digital marketing strategy. - Actively partner with cross-functional local and regional teams to develop a consistent online user experience and identify new opportunities to increase conversion and cultivate improved relationships with our audiences. - Continuously evolve and understand the online competitive landscape. Identifying and developing new opportunities to drive traffic, increase reach, acquire new customers, and increase sales. - Constantly evaluate the most effective ways to deliver our messaging to the online users and identify mediums that are best served to meet overall marketing objectives. Focus on customer and end-user engagement initiatives. - Manage regular reporting and tracking, interpret implications, report metrics appropriately and flag issues regarding all digital platforms (website, social media, etc. )- Manage external/digital and social media vendors and/or agency coordination efforts. - Support the Ecommerce local teams with knowledge and tactics implementations. - Consistent development and delivery of timely digital and social media post-buy analyses. - Budget reporting and management, including preparing investment reports for internal clients and producing expenditure updates for digital and social media initiatives. - Work in conjunction with the Marketing Manager, Brand Managers and local teams in the development of traditional and digital media plans and tactics that will support achieving SBD''s Marketing Objectives for the market. - Actively partner with cross-functional teams, including marketing, sales, IT support, and customer service to expand education and penetration of digital activity. - Grow, maintain and monetize data base- Develop acquisition campaigns & ensure offline and online campaigns have an end user acquisition approach- Be digital expert to accelerate transformation- Support brand and channel when developing plans to ensure they have the right online approach, understand and incorporate trends, use the right KPI''s and directions to the agency- Digital tools and platforms- Define and train the right users on the regional and GEM platforms and tools- Ensure tool and platform usage and adoption- Consolidate feedback on strengths and weaknesses on digital tools and platforms- Optimize spending based on CPA and segment LTV potential**QUALIFICATIONS**- 5+ years experience in digital marketing. - Bachelor''s Degree in Marketing or Digital Marketing, Communications (preferred). - Excellent written and verbal communication skills. - Advance English is mandatory. - Strong entrepreneurial spirit with eagerness to meet and exceed goals and targets. - Demonstrated proficiency in managing more complex web development and marketing projects, including working closely with IT on integrations. - Well-developed analytical skills. Data driven. - Great attention to detail. - Exceptional communication skills-verbal, written, and interpersonal. Excellent interpersonal interactions with staff, colleagues, cross-functional teams, and third parties. Strong presentation skills. - Independent, creative self-starter with ability to multi-task in a highly energetic, fast-paced environment. - Strong organizational skills; exceptional follow-through and a focus on execution, improving processes and problem-solving. - Strong work ethic; High energy level and highly motivated. A self-starter. - Ability to multi-task, problem-solve, and prioritize in a fast-paced working environment.