DESIGNER

Designer - This role will act as a hub of information, working close to the fmms and agronomists in order to manage its = provide all kind of information to support the product line leader to define:Product target, product advancement, lcm, product positioning for both hybrids and inoculants. Evaluate the portfolio and pipeline for inoculants aligned to Empresa importante creation = works with the brand leaders in order to define what kind of demand creation each brand needs to implement and also plan all the field activities and promotional investments. Responsible to evaluate and support field activities by sales and marketing = support the implementation of the rtm strategy for each brand by acting as a trainer to agronomy focal points and also the fmms, dsms, sales reps, promoters and and business management of inoculants will be managed by this role. This role works close to brand leaders, product line leaders, fmms, field agronomists and product agronomists in order to develop forrage & inoculant strategy at the field level, blending product knowledge, marketing tactics and technical / sales skills to maximize the cortevas positioning in the market through pioneer & brevant. Brazil cu (br+py), impacting corn, inoculants and other business, interacting with local sales, mkt and agronomy teams of all areas / regions. 1. Market and product assessment 30% market sizing, characteristics, technology adoption, regions, etc. Farmer profiles, dairy market trends, agronomists contact list. Product specifications, competition and targets. Competitive environment, competitors strategies, price level by product and level of investment. Provide information about product pricing in order to support the sales campaigns definitions and reactions. 2. Demand creation focused on sales and value capturing 30% define the set of demand creation activities. Seta plan for demand creation by region together with the brand leaders and fmms. Define all strategies and manage the inoculants business (pricing, imports, demand forecast, promotion, etc). Get local needs information from fmms and, set a plan and get approval for investments in p&a. Provide speechs at regional events, trainings, field days, etc. Travel to participate in field activities supporting sales force, agronomists and fmms. 3. Rtm execution & training support for field sales teams 20% define a complete training session material (background). Translate the main new science knowledge or discovers from Empresa importante livestock department. Together with training department, set an training calendar / agenda. New products information consolidation and training. Provide support to implement each brand rtm strategy (pioneer sales reps, distributors development, cooperatives relationship, mkt programs planning with brand leaders). 4. Partner with society and bring the outside in 20% interface with several groups:Cooperative technical teams distributors nutritionists veterinarians. Develop relationship plans with service providers (inoculants and harvesting process). Hub of information from Empresa importante forage leaders (support other crops product line leader) disseminate and gather information working close to associations, institutions, agronomy colleges, etc. Will make decisions about product lcm (advance or retire), positioning, training, crop plan and demand creation strategies. Also, define pricing strategy! Education:Bachelors degree in agronomy or adarketing experience:5 to 7 years technical services or agronomy experience competencies:Exceptional communications skillsresults driven (understand, plan and deliver growth)strong team-Workability to initiate and build productive relationships with all kind of audiencedeep knowledge of milk and beef industries as needed to support those producerscorn crop knowledgedata driven and understanding capacitystrong ability to make indirect leadershipinformation managementplanning and organization abilityseniority to set work plans without close supervisionenglishmba in mkt is a differentiationoffice package is neededable to travel at least 50% of time.