CONSUMER MEDIA MANAGER

Site Name.
Brazil - Rio de Janeiro Posted Date.
Jun Reporting to the Consumer Marketing Manager and managing a team, YOU will be responsible for development and execution of Consumer Vaccines Marketing strategy for GSK Brazil, aligned with GSK values and expectations.
Your Responsibilities.
This role gives YOU the opportunity to lead key activities to progress YOUR career, the main of these are.
Lead the Consumer Marketing team for GSK Brazil Vaccines portfolio.
Lead the development of comprehensive marketing strategies tailored specifically to vaccine-preventable diseases, aligning with Immunization rates goals and patient needs.
Partner with Corporate Communications to develop the Public and Relations Strategy.
Collaborate with cross-functional teams, including medical affairs, regulatory affairs, corporate communications, Omnichannel, governance, legal and health organizations, to ensure alignment and compliance with internal policies and external guidelines and recommendations.
Drive team and agencies to create compelling and informative content for vaccine-preventable diseases on education materials, including brochures, websites, videos, and social media campaigns.
Ensure all vaccine communications are clear, accurate, and culturally sensitive, addressing common misconceptions and promoting good health management.
Utilize mass and digital marketing channels, such as Television, Social Media, Email campaigns and online forums to disseminate vaccine-preventable diseases related information and engage with target audiences effectively.
Ensure all communications and marketing materials comply with GSK policies, regulatory requirements, and industry guidelines.
Mentor and lead a team of marketing professionals, fostering a culture of collaboration, innovation, and continuous learning through psychological safe environment.
Work closely with Global teams on personas segmentation and targeting.
Build strategy based on solid consumer knowledge and insights.
Promote a positive and inclusive company culture that values diversity, teamwork, and a commitment to excellence in line with GSK’s Culture Pillars.
Why you? Basic Qualifications.
We are looking for professionals with these required skills to achieve our goals.
Bachelor’s degree in marketing or related areas Experience leading consumer marketing strategies within national and/or multinational companies Strong strategic analytical thinking & long-term vision Solid leadership and people development skills Proficiency in English.
If you feel this is your next career move, please apply up to June, 30th.
Why GSK? GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an   organisation   where people can thrive.
Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.
billion people around the world in the next 10 years.
Our success absolutely depends on our people.
While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive.
We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be.
A place where they can be themselves – feeling welcome, valued and included.
Where they can keep growing and look after their wellbeing.
So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Attention.
Mandatory Vaccination against COVID-19 at GSK Since the beginning of the pandemic, we have implemented numerous measures aimed at protecting everyone against COVID-19, as well as following the guidelines of the authorities with discipline.
As a science-led healthcare company and a world leader in Vaccines, GSK plays an important role in disease prevention.
We believe that vaccination against COVID-19 is the most effective way to stop the contamination and spread of new variants of the coronavirus.
Only mass immunization protects everyone in the community and reduces the risk of contagion.
In this context, GSK has taken the decision to require all employees to be fully vaccinated against COVID-19.
Therefore, the presentation of the vaccination certificate against COVID-19 will be one of the requirements during the admission process.
Why GSK? Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.
We prevent and treat disease with vaccines, specialty and general medicines.
We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people.
While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive.
We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be.
A place where they can be themselves – feeling welcome, valued, and included.
Where they can keep growing and look after their wellbeing.
So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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As so, when you apply for a job at GSK, it is not necessary to include on your resume information such as.
race, color, ethnicity, age, gender, sexual orientation, marital status, religion, origin, photographs or any other personal characteristics.
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