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SR. SPECIALIST OMNI ORDERING & EXECUTION (TRADE MARKETING) JOB DETAILS | ADIDAS

Descrição da oferta de emprego

Purpose & Overall Relevance for the Organization.
Drive brand excellence to improve sell-through at point of sale by implementing the best and most attractive brand and product presentation/execution to win the consumer.
Enhance brand image via excellence at POS across channels.
Key Responsibilities  Plan and develop retail calendar for assigned markets in line with the Global strategy for brand and product campaigns alongside commercial moments to achieve defined business objectives across all consumer touch points (campaigns, promotions, consumer marketing materials, ISC & VM)   Execute calendars for assigned markets in alignment with Omni Planning Team, Channels and Partners based on agreed budget available always ensuring a Brand-led proposition across priority doors  Execute campaigns within assigned markets with full alignment between Brand Comms and Digital Teams to ensure ‘one brand’ message  Accountable for the execution of Global guidelines and instore ISC consistency across assigned markets  Lead and support District Field Omni experts for assigned markets, support with escalating complex topics coming from the team to Omni Manager for further actions to ensure on time in full delivery of the agreed plan     Omni-Channel Calendar Ordering and Execution  Be responsible and accountable for the delivery of the yearly retail calendar across Own Retail in alignment with the Operations and Buying teams (CTC)  Deliver into the market the execution of Sports Performance and Originals Omni-Channel Marketing campaigns, promotions and in-store communication tools based on channel requirement and brand calendar focus  Deliver in store activations and consumer communications using local suppliers and activation agencies as well as global agencies  Lead the assigned District/Field Omni team member to focus on consumer journey and VM execution across all Channels  Implement global ISC strategies across all channels in sell-in stage and manage executional excellence to maximize sell-out  Maintain the calendar for assigned markets and partners based on order book changes and adjust the delivery into the market in alignment with the planning and channel teams     Deliver consumer experiential events at the store level in cooperation with BA, Digital, PR and SPOMA based on the calendar  Deliver new store openings and layout revisions for assigned own retail markets or franchise partner in collaboration with Store Development and the Omni-Channel Planning team, escalate complex projects and support required to Manager Omni    Plan, manage and report on Omni-Channel MAEX for assigned markets to ensure a right investment decision as well as ROI analysis  Execute all financial activity and management of documents in a compliant matter and in alignment with internal audit policies    Training & Reporting  Execute and report Omni activities based on the set retail KPI’s and tracking timelines in alignment with key stakeholders   Raise and input Field team feedback into planning for the upcoming seasons  Document and share best practise ways of working & alignment across EMC  Ensure all sign-off and report decks are created and completed within given timelines  Deliver high compliance of visual merchandising principles and excellent consumer journey standards across assigned markets through regular market visits  Support Manager Omni in planning and delivering VM & ISC training plan in alignment with business priorities      Key Relationships.
EMC Omni Execution Team   EMC Omni Planning and WHS Team  EMC Channel leads and their teams  EMC CTC, Brand Comms, Digital & MOPS  DTC Retail Operations team  DTC Buying and Merchandising team  Market Omni-Channel agencies and vendors      Knowledge, Skills and Experience.
3-4 years of experience in trade, retail marketing or sales (preferably in the sporting goods industry & fashion/lifestyle.)  Detail oriented, organized, and dynamic  Advanced user of MS Office, PowerPoint and Excel  Experience in BTL marketing   Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels  Excellent communication and presentation skills        Requisite Education and Experience / Minimum Qualifications.
University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing  Fluent in English / Arabic is preferable 
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Detalhes da oferta

Empresa
  • adidas
Localidade
  • Em todo o Brasil
Endereço
  • Indeterminado - Indeterminado
Data de publicação
  • 18/10/2024
Data de expiração
  • 16/01/2025
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