MARKETING STRATEGIST - CLIENT STORY STRATEGIST

Introduction Uncover and transform insights into creative experiences that matter to your customers.
Make every touchpoint an opportunity to engage.
As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience.
IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.
Your Role and Responsibilities The Client Experience organization creates and orchestrates a system of best-in-class experiences at every client touchpoint to generate pipeline, attract new clients, and increase loyalty and retention.
The Client Stories team uncovers, creates, and amplifies compelling client stories, with a focus on celebrating client outcomes in mutually beneficial environments.
Through strategic, cross-functional collaboration, we ignite connection between the Client, Sales and Account teams and Marketing Communications to successfully create and showcase these meaningful experiences.
At IBM, we create stories and content experiences that matter to our audiences, move them to act and cut through the noise in the market.
We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful.
IBM is looking for a Client Story Strategist to help build connections across the business, hunt for, elevate and position great stories from which we engage, inspire and progress clients, partners, and prospects to work with IBM.
In this role, you will.
Collaborate with the cross-functional team to drive pipeline development among our highest priority use cases and client categories.
Liaise with Executive level client and Sales leaders to nurture the relationship among IBM and external teams.
Influence global campaign, content, and demand strategy to ensure client storytelling comes to life in various formats from brand-to-demand dependent upon desired outcomes for IBM and most importantly for our clients.
Work across different marketing disciplines in IBM from Product Marketing and Communications to Brand + Content Strategy, Field Marketing, Events, Social, and Ecosystem to influence and execute content plans.
Serve as the single Marketing point of contact to our clients and guide them through the client story development process.
Write and submit briefs and draft stories as well as participate in, and drive, many aspects of the story creation process.
Manage expectations internally and with our clients around the process, timing and utility of stories we’ll create together.
Lead governance around client story assets within content management tools, extending stories that are still relevant, as well as sunsetting any stories that are not.
Apply deep curiosity to build an understanding of the market, target audiences and IBM’s offerings to help create the most compelling storytelling experiences.
Required Technical and Professional Expertise Experience in a client services role with progressive levels of seniority and responsibility.
Strategic planning and presentation; excellent written and verbal communications.
Excellent communication, interpersonal, diplomatic and relationship building skills among both practitioners and Executives.
Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
Strong project, matrix, and program management skills.
Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
Fluent English All roles are eligible for people with disabilities and rehabilitated.
Preferred Technical and Professional Expertise Expertise in corporate client reference programs and content management workflows.
Open-minded and constant learner.
consistently expanding knowledge to gain new skills, apply new methodologies and develop expertise.
Active listener, able to effectively absorb and apply professional knowledge to tasks quickly.
Responsible team player demonstrating ownership and accountability.