MARKETING ANALYST OUTBOUND

About Azion We are the largest Edge Computing platform in Latin America and a global leader in the industry.
Our platform allows companies to operate with agility, reducing latency and increasing the reliability of their applications.
We are focused on simplifying application building and looking for passionate and innovative individuals to join our team! At Azion you will have the opportunity to develop and be connected to cutting-edge technology, immersed in a culture centered on innovation and a high-performance team, unlocking new possibilities and working with the future of technology.
About the position You will be responsible for managing, together with other stakeholders from the demand generation and marketing teams, different Outbound and Account-Based Marketing (ABM) strategies with the goal of attracting, nurturing, engaging, and monitoring selected strategic accounts.
Main challenges Develop, implement, and manage integrated marketing campaigns for different industries and personas, focusing on all stages of the sales funnel.
Understand the customer journey and buying stages, utilizing various channels and tactics such as email drip campaigns, InMail, social hacking, and cross-functional activities like industry events, social media, webinars, workshops, panel discussions, and executive engagement initiatives.
Create segmented lists of companies and personas according to ICP (Ideal Customer Profile) criteria and personalize content to maximize engagement and conversion.
Work directly with the sales team to align goals, share insights about accounts, and adjust marketing strategies to meet specific customer needs.
Collaborate with other teams, such as BDRs (Business Development Representatives), providing insights and relevant marketing materials to support active prospecting.
Utilize automation tools (HubSpot) to launch campaigns, track results, and manage contacts.
Monitor and analyze the performance of outbound campaigns (email open rates, response rates, meetings booked, etc.), adjusting strategies as needed to optimize results.
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and optimized processes.
Demonstrate exceptional verbal and written communication skills, conveying clear, concise, and organized messages tailored to the target audience.
Requirements 4 years of experience in outbound marketing or active lead prospecting, preferably in the technology sector.
Excellent written and verbal communication skills, with a focus on personalization and persuasion.
Strong interpersonal and relationship-building skills, with the ability to work collaboratively with cross-functional teams.
Solid understanding of marketing metrics for demand generation.
Analytical skills to organize and manage information, coupled with a results-oriented strategic vision.
Goal-oriented, resilient, and customer-focused profile, with a high capacity to prioritize and execute multiple projects under tight deadlines.
Balance between strategic vision and attention to detail, with a focus on execution.
Intermediate English.
Desirable Qualifications  ABM experience Experience in B2B marketing, preferably in Cloud Computing, Edge Computing, or other IT technologies.
Knowledge of marketing automation tools, such as HubSpot.
Previous experience in ABM and customer-centric marketing strategies.
Track record of success in managing industry-specific integrated marketing programs, including events, executive or C-level programs, and social media focused campaigns.
Advanced English.
Spanish.
Benefits and Azion Way of Life CLT hiring model; Health and dental plan; Flexible VR and VA (Flash Card), including during vacation periods; Transport voucher without payroll deduction; Annual internal hackathons; Mobility allowance (additional amount for travel); Freestyle (incentive to customize the workstation); Platform for language courses (English and Spanish); Stock options (according to policy); Birthday day off; TotalPass; Flexible working hours (really flexible); Nomad program to work from anywhere for up to 3 months a year; Annual international exchange program.
FlexWork Model We offer a FlexWork model that prioritizes acculturation and collaboration.
For the first three months, you will work on-site in the local office, an essential step in building solid relationships and a genuine connection with our values and culture.
We believe that this initial immersion not only strengthens the team, but also boosts creativity and innovation.
After this period, you will have the possibility to apply for the hybrid model, working on-site at least three times a week.
This approach balances interaction in person and autonomy, creating a dynamic and productive working environment.
At Azion, all applications are welcome, regardless of gender, sexual orientation, age, pregnancy, disability, ethnicity, color, country of origin, or religion.
We believe that an inclusive environment contributes to our success and that respect is present in all our relationships.
Come and join our team! We look forward to getting to know you and walking a path of success in technology together!