LUXURY CHANNEL MARKETING COORDINATOR

Descripción de Puesto HYBRID.
Work physically at General Motors 3 times per week (TUE-THU) ROLE.
The Marketing Coordinator will be responsible for coordinating, developing executing and measuring 360 communication strategies including.
content strategies and campaigns across various media channels ON/OFF, customer relationship management (CRM) activities and coordinating high-profile events and experiences to promote our luxury automotive brands and nameplates positioning.
This role requires a blend of communication planning, analytical skills, and a thorough understanding of the automotive market.
RESPONSIBILITIES.
Coordinate with creative agency to produce compelling advertising content that resonates with our target market, has storytelling relevance and consistency with local strategy and is aligned to global standards.
Monitor and analyze the performance of advertising campaigns, providing insights and recommendations for optimization.
Pretest and posttest initiatives to have target´s insights supporting content/media initiatives.
Oversee the execution of monthly planning activities aligned with our brand and product objectives and calendar.
Coordinate with agency all aspects of event planning, including concept development, logistics, budgeting, and execution to ensure high-profile events and experiences meet the brand’s global standards.
Monitor and analyze the performance of experiences and events, providing insights and recommendations for future optimization.
Develop and oversee the CRM strategy to ensure it aligns with the brand’s planning and enhances customer relationships.
Engage with customers through various channels to build strong relationships and encourage repeat business and referrals.
Monitor and measure the effectiveness of all 360 communication initiatives and events through key performance indicators and metrics, adjusting strategies as needed.
Collaborate with cross-functional teams to integrate media and CRM strategies with broader marketing and sales efforts.
Foster a culture of customer-centricity within the organization, ensuring that all customer interactions, content, social and events reflect the brand’s commitment to excellence.
Coordinate cross functional meetings between areas/stakeholders to guarantee synchronized execution with all areas aware and onboard of all communication initiatives.
Willingness to adopt a test & learn mentality to foster innovative solutions #LI-LL1 Descripción de Puesto Adicional MANDATORY SKILLS, COMPETENCIES AND EXPERIENCE.
Bachelor’s degree in Marketing, Business Administration, or related field.
Proficiency in English (B2 minimum, C1/C2 preferrable), Proficient in Microsoft Office.
Proven experience in advertising, social media or media coordination, preferably within the luxury automotive brands or other luxury sectors Proven experience in CRM and/or event coordination, preferably in the luxury automotive industry or other luxury sectors.
Excellent organizational and project management skills.
Ability to work under pressure and manage multiple projects simultaneously.
Positive, proactive attitude and self-oriented, Data-driven mindset, Teamwork Dealing with ambiguity approach, Exceptional communication and interpersonal skills.
Market knowledge Customer focus Strategic orientation Results-oriented Commercial orientation Change Leadership & Innovation Collaboration & influencing Self-management & Learning on the fly PREFERRED REQUIREMENTS.
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