GERENTE DE CUSTOMER MARKETING PL - EVENTOS DE LUXO

Job Description.
Join our team as a Strategic Events & Luxury Brand Partnerships Manager, where you will develop and execute high-caliber events that enhance Diageo's prestigious brand image.
Oversee VIP experiences, secure elite partnerships, and deliver exceptional brand activations that align with our luxury positioning.
If you are driven by excellence and strategic impact, this role offers a unique opportunity to lead in the premium events sector.
Strategic Events & Luxury Brand Partnerships.
Develop, coordinate, and execute high-standard events that promote and elevate the brand image, ensuring each event aligns with the brand’s luxury positioning.
Oversee the planning and execution of VIP events, private dinners, product launches, and high-profile experiences, ensuring seamless delivery and memorable brand experiences.
Luxury Partnerships, identify and establish partnerships with luxury brands and key influencers to enhance brand visibility and positioning through joint events, collaborations, and exclusive activations.
CRM & VIP Client Engagement.
Manage relationships with Diageo CRM clients or those within the luxury industry, ensuring tailored experiences.
Proprietary Events Event and Sponsorship.
Take full responsibility for the negotiation of sponsorships, ensuring all agreements align with the company’s strategic goals.
Lead the process of securing valuable partnerships and negotiate benefits for Diageo that maximize brand visibility and support business objectives.
This includes negotiating the terms and deliverables with external partners, ensuring that both parties’ expectations are met and aligned with the brand’s luxury positioning.
Take the lead in organizing and executing events where luxury brands are the priority, ensuring that all elements of the event reflect the elevated status and high expectations of the luxury market.
Brand Experience Focus.
Guarantee the delivery of immersive, sophisticated, and exclusive brand experiences for guests, ensuring every touchpoint reflects the luxury nature of the product and reinforces the brand's prestige.
Collaboration with Brand Owners.
Work closely with luxury brand owners and stakeholders to ensure the event aligns with their vision, objectives, and market expectations.
Collaboration with Core Events Team.
Internal Collaboration.
Work closely with the core events team to identify and secure opportunities to showcase our brands in high-profile, VIP areas of core brands events and other prestigious events within the luxury sector.
Event Synergy.
Leverage existing relationships and networks to maximize brand presence and visibility at luxury events, ensuring brand representation aligns with the company’s strategic goals.
Additional Responsibilities.
Budget Management.
Develop and manage event budgets, ensuring efficient allocation of resources without compromising on quality or brand standards.
Collect feedback from clients, stakeholders, and partners to evaluate the success and impact of each event, analyzing the return on investment (ROI), customer engagement, and overall brand perception.
Worker Type.
egular Primary Location.
an Pablo Additional Locations.
Job Posting Start Date.
Como líder global en bebidas alcohólicas, nuestras más de 200 marcas forman parte de las celebraciones diarias en más de 180 países.
Cuál es nuestra ambición? Queremos ser una de las empresas de productos de consumo con mejores resultados y más fiables y respectadas del mundo.
Desde que Arthur Guinness alquiló una fábrica de cervezas de Dublín durante años, hace unos 250 años, nos convertimos en una empresa definida por el carácter de las personas que trabajan aquí.
Alexander Walker necesitó una gran fortaleza de carácter para convencer a los capitanes de todos los barcos en el puerto de Glasgow para transportar barriles de Johnnie Walker hasta los cuatro confines del mundo.
Nada ha cambiado.
Estamos orgullosos de ser un equipo de más de personas talentosas.
Ellos hacen que nuestras marcas emblemáticas sean cada día más fuertes en todo el mundo y nosotros les ayudamos a llegar más lejos de lo que nunca imaginaron.
De hecho, les ayudamos a orientar el desarrollo de su carrera profesional ampliando sus funciones y ofreciéndoles fantásticas oportunidades de desarrollo Diageo es un lugar donde encontrarás una gran variedad de personalidades, experiencias y perspectivas, en cualquiera de nuestras sedes mundiales.
Esto genera un entorno de trabajo estimulante y gratificante, donde todas las personas pueden florecer.