ECOSYSTEM MARKETING ENGAGEMENT SPECIALIST-SERVICE

Introduction Ecosystem Marketing is the face of IBM Marketing to the Business Partners – collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM.
The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service), the offerings, and the market trends aligned to their coverage area – what’s important to whom and why, and how IBM and the Partners together can uniquely drive the IBM business.
Your Role and Responsibilities Ecosystem Marketing is the face of IBM Marketing to the Business Partners – collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM.
The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service), the offerings, and the market trends aligned to their coverage area – what’s important to whom and why, and how IBM and the Partners together can uniquely drive the IBM business.
The Ecosystem Marketing Engagement Specialist – Service Motion is a role dedicated to accelerating our business with global and regional systems integrators in the Americas.
The Ecosystem Marketer will work closely with sales to market to and sell through these business partners.
Ecosystem Marketers align partner marketing activities with sales targets and business Units marketing objectives and work to always simplify and improve the partner experience with IBM.
In addition, Ecosystem marketers manage the pipeline created by Business Partners marketing initiatives and Partner led programs.
Specific responsibilities include.
Know The Partners.
The Ecosystem Marketer’s value lies in knowing the partner, the customer and the market.
Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem, and bring the feedback from the ecosystems back to IBM.
Know The IBM Solutions.
All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a go-to-market strategy with the Ecosystem.
This means understanding all the IBM Sales Plays and if they support a Business Unit, a deeper understanding of the relevant Technology Plays Market with Partners.
The Ecosystem Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Partners marketing investments and land the demand gen marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and Co-Marketing platforms Develop a quarterly plan that increases pipeline and revenue for the Americas service motion.
Required Technical and Professional Expertise Prior experience building complex, high-tech marketing strategy and demand-generation initiatives through modern marketing tactics.
This includes campaign planning, execution, and attribution.
Data Driven and analytical Growth Mindset Strong Relationship Skills Strong written and verbal communication skills Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation Strong program management experience Ability to prioritize and meet deadlines in a fast-paced agile marketing environment Fluent English Preferred Technical and Professional Expertise Experience working with ecosystem Business Partners