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DIRECTOR OF LIFECYCLE MARKETING (REMOTE)

Rio de Janeiro - Rio de Janeiro

Descrição da oferta de emprego

Director Of Lifecycle Marketing (Remote) - The nitty- Gritty:Own the development and execution of the customer lifecycle strategy to nurture, retain and grow our market share vs. Key competitors, and drive customer loyalty to the brand. Own lifecycle marketing strategy and regular reporting to senior leadership on progress against engagement and retention goals. Partner with marketing and data to develop and implement a customer roadmap. Partner with product and technology teams to identify new opportunities to increase engagement from active and lapsed bettors. - Facing business (i. E. , increasing customer lifetime value). Design, develop and execute on promotion/bonusing strategies with the assistance of the retention team. Lead, inspire, and nurture a team of high- Erforming marketers to meet their goals, motivate them through challenges and ensure they have the support and coaching theyneed to excel and grow in their careers. Partner with marketing leads to lead annual planning process - Including strategy development, KPI target setting, and resource/budget allocation - And manage these outcomes throughout the year. Partner with Marketing and Data to develop and refine our targeting and segmentation strategy. Lead multi- Channel messaging & advertising. Collaborate with marketing leadership to ensure our brand pillars are consistently applied throughout the retention strategies. Collaborate with the Support team to understand our customer needs. Your stats:5- Years of experience in lifecycle marketing or ecommerce. 2- Years of Management or proven Leadership experience. Educational background in Marketing, Business, Communications, Economics or related field. Experience and/or knowledge of the following tools or similar:Jira, Intercom, Optimove, Google Analytics, Tableau, Unbounce and Semrush etc. Fidanto asks for your consent to use your personal data to:Erm_identity Personalised ads and content, ad and content measurement, audience insights and product developmentDevices Store and/or access information on a deviceSome vendors may process your personal data on the basis of legitimate interest, which you can object to by managing your options below. Look for a link at the bottom of this page or in our privacy policy where you can withdraw consent.
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Detalhes da oferta

Empresa
  • Caderno Nacional
Localidade
Endereço
  • Indeterminado - Indeterminado
Data de publicação
  • 26/12/2024
Data de expiração
  • 26/03/2025
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