DIRECTOR MARKETING LATAM

Director Marketing Latam - **_Note:_** English and Spanish are mandatory for this position, please submit resumes in English. **_Lead Marketing Strategy_**Lead and deliver Brazil and LATAM markets marketing strategyLead local innovation plans as well as part of international innovations aligned with international GMsDevise the overall brand strategies (where to play, how to win) and campaigns with consideration to the international marketing strategy of the companyDevelop communication strategies including brief, TVC, digital video and media mixChallenge portfolio marketing mix & seasonal strategy**_Leverage Scale to Drive Core Platforms_**Define strategic platform opportunities as well as identify multi-year go-to-market strategies across market and channelsLeverage scale to drive core platforms from design, development and calibration for innovation, seasons, price pack architecture**_Drive Effective & Efficient Marketing Spending_**Deliver marketing mix modeling strategic approachDrive effective and efficient allocation of DMEsInfluence local zone GMs into DME investments & choices**_Commercial Strategy_**Develop winning go to market strategies and plans that deliver sustainable and targeted share, revenue and margin growth based on both top and bottom-line growth plansEnsure commercial execution including upkeeping the right product, in the right store, for the right price with the right POS based on a detailed understanding of the Product, Pack, Price, and Channel dynamicsProactively identify opportunities for commercial processes, systems, and people improvement to support the development and implementation of commercial strategies and route to market optimization**_People Development_**Effectively lead development plans for the marketing team and contribute directly to the overall development of talent in the local officeEffectively implement mid-year and year-end performance management and compensation programs for marketing managers along with the GMs and work to build sustainable succession pipelineWork closely with the GM to build and develop a high-performance marketing organization**_Digital Marketing_**Help build a digital marketing roadmapOversee management of all digital marketing channels to ensure brand consistencyDevelop specific campaigns to create and maintain high levels of customer interaction**_Analytics & Insights_**Understand consumer and category insights to drive innovation and marketing strategiesProvide insights and recommendations to influence the General Manager and Global Leadership teams. **_Qualifications and skills:_**- 15+ years experience in marketing, sales, and/or general management positions within the CPG industry- Bachelors and/or Masters degree preferably in Marketing or any related degree in Business or Social Sciences; or equivalent- Strong personality and influencing ability, along with a comprehensive understanding of the marketing function- Strong core marketing skills augmented by more contemporary marketing tactics and strategies- Demonstrated results, ideally within CPG marketing, of delivering P&L in difficult operating conditions within the external marketplace- Digital consumer experience is desirable- Strong multi-channel experience in drug, convenience, grocery, mass, and other channelsLI-SW1LI-Hybrid