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CRM & GROWTH LEAD (MARKETING TEAM)

São Paulo - São Paulo

Descrição da oferta de emprego

Crm & Growth Lead (Marketing Team) - The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us. - Lead growth initiatives focused on available communication channels with our users, to ensure increase in performance and to improve user experience; - Plan, develop and execute experiments to identify most efficient channels, ideal target audiences and most effective incentive for specific campaigns; - Design Customer Relationship Management (CRM) strategy to drive platform usage, engagement, retention, cross-sell and advocacy; - Work on CRM calendar, planning and execution; - Execute quantitative exploratory data analysis to identify opportunities; - Implement and optimizeautomated communication flows by defining content, triggers, audience segmentation, channel selection and communications cadence; - Be the gatekeeper of local CRM campaigns, monitor the campaign pipeline and optimize the communication frequency; - Manage a small high performance team. **Requirements**:- Experience in Growth environments and/or agile culture; - Good organizational and planning skills; - Previous experience inan e-Commerce a plus; - Proactive with a knackfor getting things done; - Good critical thinkingand problem-solving skills, good analytical skills a plus; - Advanced/Fluent English; - Reliable and good teamplayer who enjoys a fast-paced, iterative environment; - Previous experience managing smaller teams.

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Detalhes da oferta

Empresa

Caderno Nacional

Localidade

São Paulo - São Paulo

Endereço

Indeterminado - Indeterminado

Data de publicação

28/12/2024

Data de expiração

28/03/2025

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