CONSUMER INNOVATION ANALYST

Consumer Innovation Analyst - The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp. com. The team you will be a part of The Innovation team is responsible for identifying opportunities for the development and commercialization of products and services based on customer feedback and market demand. Ensures that the identified areas of innovation are sustainable in the long term. Provides a framework for the positioning, branding, pricing and marketing of innovation opportunities. This role in summary Responsible for designing and executing consumer research to enable cross-functional portfolio activation and translation of new voice of consumer requirements. Design and execute consumer learning plan, collaborating with Product Strategy Marketing and project team. Your responsibilities will include Enable fast, easy, cost-conscious consumer feedback loops across ADI projects. Own Learning Plans standardization, knowledge capture and sharing. Identify and close Consumer Knowledge gaps: Design and execute fast & iterative Consumer Innovation (CI) for ambiguous (A0-A2) opportunity areas. Lead the design and development of the voice of consumer requirements that translate into the voice of engineering. Facilitate the prioritization and selection of leading concepts through a rigorous evaluation process (quantitative / qualitative analyses, consumer research, and concept evaluation). Lead sprint sessions that drive the generation, evaluation, and prioritization of ideas, including the analytical processes to identify, validate, and launch new consumer experiences for advanced development to execute through proof of concepts and/or minimal viable products. Embed innovation practices for iterative solution development: design and facilitate innovation sessions, creation and selection of concepts, use cases and solution alternatives. Key member of the innovation team responsible for market analysis (business and consumer assessment) Use Cases being screened for inclusion in Advanced (ADI/Platform) portfolios - partners to enable cross-functional portfolio activation. Key interface with Product Strategy Marketing and UX. Partner with Consumer Marketplace Insights for their expertise, support, and alignment. Minimum requirements Bachelor's Degree in Anthropology, Economics, User Research, Product Design, Marketing, Psychology. Solid experience in user research, qualitative and quantitative study design and development. Experience with conducting online and in-person interviews. Experience with conducting research on social media. Experience in translating consumer research into Voice of Engineering. Experience working with a diversified team. Preferred skills and experiences Master's degree in User Design, Research, Psychology or Marketing. Experience in Design Thinking, consumer insight/research and UX. Familiarity with Agile Methodology or The Lean Startup is a plus. Experience in leadership capabilities, creative thinking skills, ability to drive change. Strong communication, persuasion and influencing skills. Ability to manage multiple projects simultaneously. Proficient at the art of storytelling both verbally and through visuals. Excellent organizational, verbal / written communication, and influencing skills. What we offer _ Prêmio casamento;_ Subsídio em farmacias credenciadas na compra de medicamentos prescritos;_ Acesso ao Clube Recreativo disponível para colaborador associado e convidados;_ Desconto em produtos pelo Compra Certa;_ Desconto em seguros (pet, auto, residencial, bike, viagem e mais);_ Gympass;_ Programa de Apoio ao Empregado, contando com atendimento 24hrs com profissinais jurídicos, sociais, financeiros, assistentes sociais e Psicólogos;_ Auxilio Creche ou Berçário na unidade para colaboradoras;_ Benefícios como empréstimo consignado ou social, plano de saúde, odontológico, seguro de vida e previdência privada compatíveis com o mercado;_ Serviços disponíveis no local: lanchonete, agência bancária interna e sala de lactação;_ Vale-Transporte, Fretado ou Estacionamento na empresa;_ Vale-Alimentação;_ Refeição no local;_ Duas semanas de trabalho remoto em qualquer lugar;_ Após 5 anos de empresa, colaboradores elegíveis podem tirar quatro semanas de licença remunerada;_ Licença maternidade/paternidade estendida. Saiba mais em Additional information Connect with us and learn more about Whirlpool Corporation. See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law. #LI-MB2 #J-18808-Ljbffr